Ratan Tatabacked Infinite Analytics’ personalization engine has been integrated into Microsoft Dynamics AX, an ERP (enterprise resource planning) suite that provides end-to-end retail solutions connecting people, information and processes.

Infinite Analytics, a predictive analytics company based out of Boston and Mumbai, was founded by MIT alumni Akash Bhatia and Purushotham Botla three years ago and has its genesis in a class taught by Tim Berners-Lee, the inventor of World Wide Web. Infinite Analytics is Microsoft Dynamics AX’s first global OEM partner to provide omni-channel personalization for online and brick & mortar retailers by matching a consumer to a product or a service. The personalization engine learns and predicts user behaviour through social networks and transactional data to make product recommendations and displays relevant offers. For offline retailers, customer can expect customized deals through loyalty programmes.

Infinite’s Bhatia says its personalization engine is better than Amazon’s, providing a seamless experience across browsers and devices. The predictive analytics platform that counts NBA, eBay , Future Group and Caratlane as customers, not only uses data for personalization, but also ex pands the product catalogue with its proprietary algorithms. “Customers are seeing a really healthy increase in conversions; some as high as 217%. Some are seeing a close to 25% increase in their online revenues,“ Bhatia said.

Last year, Infinite raised funds from Ratan Tata and existing investors, including Nikhil Vora of Sixth Sense Ventures. Infinite has powered Van Heusen’s digital store in Bengaluru with personalized solutions that offer customers style recommendations.

Balaji Balasubramanian, principal group programme manager at Microsoft, said, “Retailers are looking to get quick insights and better understand their customers wants and needs, and technology has a core role to play in this effort. We are pleased that Inifinite Analytics and Chumbak are using our Dynamics AX platform to deliver these capabilities to retailers, enabling them to provide a great customer experience.“

TOI

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