Social media and travel now go hand-in-hand with visual becoming platforms becoming particularly instrumental in helping would-be jetsetters discover travel-related content and even map out potential destinations. A report from Topdeck Travel examines millennial travel trends, with some insights into how social plays into the process.
Topdeck surveyed more than 31,000 people in 134 countries, including Australia, Canada, New Zealand, the U.S. and the U.K. Among those surveyed, 60 percent like to travel overseas about once per year and 86 percent were most interested in experiencing new cultures.
While 76 percent of survey participants said they chose destinations based on recommendations from friends, 36 said social media helped them select their next destination. Unsurprisingly, Facebook is the app most while traveling, followed by Instagram and Tripadvisor.
Nearly 60 percent of respondents said they only update social media a few times per week, 23 percent only update once per week, and 10 percent said they didn’t update social media at all while traveling. This is an indication that millennials are more interested in being engaged with their travel experiences, than they are in constantly updating social media.
Millennials are, however, interested in capturing memories from their travels that perhaps they share on social profiles later. Consistent with other data that millennials and digital natives do everything from their mobile devices, 39 percent of survey respondents use their mobile devices to take pictures. However, 60 percent of respondents use some kind of camera instead.